|
Heading
Below,
you'll find extensive information on leading cbs podcasts
articles and products to help you on your way to success.
Using Podcast Submissions To Enhance Your Podcast Marketing Strategy
By Christopher Conlan
Podcast marketing is a crucial part of your overall strategy. Once you’ve developed the idea, bought the equipment, downloaded the software and created your the next question is “how do I find an audience”. Start with how the audience finds you as your premise and make sure you’re where they’re already looking.
There are a variety of ways you can promote your podcast. You could create a blog, specifically the home of your podcast. Doing a custom WordPress blog is a good solution for this one.
You can attach your RSS feed and link to everything you send out – invoices, emails, etc. You can promote your to internet radio stations and see if they’d be interested in running your for free….or you can pay for time on a variety of systems.
You can set up your feeds to run through FeedBurner and manage your subscribers for both your podcasts and your email together. You can invite prominent people on as guests and beg for them to send out
an email!
Regardless of how big or small your marketing strategy is, you have to start somewhere.
The most cost effective marketing begins with Directory Submissions.
Just like everything else these days there is a directory for podcasts. In fact there are hundreds of them. directories range from the big guys like iTunes to niche oriented directories and MySpace playlists.
Each directory has different requirements for getting listed, like show descriptions, keywords, etc. Some are free and some you pay a small or large advertising fee for regular or “featured” status.
Start with the free directories and work your way to the paid directories/paying for eyeballs advertising once you see how well the free ones are doing in terms of increasing your audience size, RSS subscribers and search engine optimization rankings.
You can submit to the directories manually if you have the time, or there are paid submission services as well.
About the Author:
Christopher Conlan is CEO of Kaboodle Ventures and a 18 year marketing veteran. Read more about podcast marketing at www.podcast-marketing.com visit Kaboodle Ventures at www.habooble.com and get all the latest internet marketing at www.web30technology.com .
|
